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Ecology is all-encompassing. It’s more than recycled vs. organic or biodegradable vs. everlasting. It helps bring to light everything and everyone impacted by the creation of anything. From day one, we’ve had the opportunity to align ourselves with organizations who employ fair working conditions, use sustainable materials and processes, and implement distribution chains that minimize environmental impact.

At the core of ecology and Holstee are the decisions we each make as individuals and our intentions behind them that drive true sustainable change. We encourage people to think critically about their lives and the impacts of their decisions and to realize we have the power to drive systemic change by what we choose to buy or, more importantly, by what we choose not to buy. Though we are a design company producing goods, we are also the first to say if you don’t need something, don’t buy it.

Above all, we want people to know that the goods we create are by-products of the genuine conversation we want to have about consumption in direct relation to the planet and how we can better minimize our human impact through conscious design.

Simply stated, our goal is to create the greatest social impact while simultaneously creating the smallest environmental impact.

from http://shop.holstee.com/pages/about

The founders of Holstee, Dave and Mike Radparvar, have even been invited to speak at a TED forum in New Hanpshire. TED (www.ted.com) is a non-profit organisation owned by the private non-profit Sapling Foundation, which sponsors a global set of conferences with the theme “ideas worth spreading”.

In the video below, they talk about establishing a new way of living life and doing business based on values, not just “value”.

TEDxEastHamton – David & Michael Radparvar – The Economy of Values
http://youtu.be/9tdO2Op6Co0

I don’t know about you, but I like the way these people think.